The Company That Understands The Customer Best, Wins Many companies believe that buyer persona (or voice of the customer) research is only useful for marketing. But really, your entire organization needs to have a deep understanding of your customers. These insights can have an enormous impact on a firm’s overall success. Buyer research contributes market […]
8 Ways a Niche Strategy Improves the Value of Your Practice
A niche strategy can have a dramatic impact on the growth of your Acumatica practice. Every week, I talk with Acumatica partners about the need to focus on a niche. Any small business will benefit from targeting niches, and this is especially true for Acumatica partners. But most of partners worry that a niche focus […]
Acumatica VARs – Spending Money on Marketing with No Results?
Creating targeted content for a specific audience makes a huge difference in marketing results. Last week, an Acumatica partner asked me why they’re not attracting Acumatica leads. They hired a marketing agency to write weekly blog posts and promote them via social media. But the traffic to the partner’s site is still low, and the […]
Acumatica VARs – Stop Expecting Marketing Miracles
Acumatica VARs – marketing needs to be an ongoing investment. Build your brand, create content and your unique voice to Acumatica content. Set up your campaigns, and be patient. It takes time to build momentum. This is the last article in our series about how to leapfrog your competition. My first article talked about why […]
Acumatica VARs – Build YOUR Brand, Not the Platform’s
Acumatica VARs – if you’re going to grow your business, you have to focus branding your business, not branding the product. Our last three articles about leapfrogging the competition talked about developing your go-to-market strategy and your niche. We also discussed the need to stop selling accounting software and start spotlighting your team’s expertise. Once […]
