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You are here: Home / Archives for PropelGrowth Blog

Buyer Persona Research, the Key to Niche Marketing

By Candyce Edelen

Learn how buyer persona research brought immediate ROI to a commercial real estate analytics company.

The Company That Understands The Customer Best, Wins Many companies believe that buyer persona (or voice of the customer) research is only useful for marketing. But really, your entire organization needs to have a deep understanding of your customers. These insights can have an enormous impact on a firm’s overall success.  Buyer research contributes market […]

Filed Under: Acumarketing, PropelGrowth Blog

8 Ways a Niche Strategy Improves the Value of Your Practice

By Candyce Edelen

A niche strategy can have a dramatic impact on the growth of your Acumatica practice. Every week, I talk with Acumatica partners about the need to focus on a niche. Any small business will benefit from targeting niches, and this is especially true for Acumatica partners. But most of partners worry that a niche focus […]

Filed Under: Acumarketing, PropelGrowth Blog

Acumatica VARs – Spending Money on Marketing with No Results?

By Candyce Edelen

Creating targeted content for a specific audience makes a huge difference in marketing results. Last week, an Acumatica partner asked me why they’re not attracting Acumatica leads. They hired a marketing agency to write weekly blog posts and promote them via social media. But the traffic to the partner’s site is still low, and the […]

Filed Under: Acumarketing, PropelGrowth Blog

Acumatica VARs – Stop Expecting Marketing Miracles

By Candyce Edelen

Acumatica VARs – marketing needs to be an ongoing investment. Build your brand, create content and your unique voice to Acumatica content. Set up your campaigns, and be patient. It takes time to build momentum. This is the last article in our series about how to leapfrog your competition. My first article talked about why […]

Filed Under: Acumatica, PropelGrowth Blog

Acumatica VARs – Build YOUR Brand, Not the Platform’s

By Candyce Edelen

Acumatica VARs – if you’re going to grow your business, you have to focus branding your business, not branding the product. Our last three articles about leapfrogging the competition talked about developing your go-to-market strategy and your niche. We also discussed the need to stop selling accounting software and start spotlighting your team’s expertise. Once […]

Filed Under: Acumatica, PropelGrowth Blog

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Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

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Connect With Phil

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Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back