Have you ever wondered whether content marketing will actually work to generate sales? I have a confession to make. Well, two confessions, actually… I was not an early adopter of content marketing or inbound marketing techniques. In fact, when my colleague, Phil Donaldson started experimenting with these strategies, I’d catch him on Hootsuite and accuse […]
We recently published B2B conversion rates on our website, and you can find the information here. In addition, we’ve provided a free lead calculator for you to run the numbers based on your own conversion assumptions.
We see most marketing departments tracking conversion strictly from new leads to sales. In reality, leads should pass through multiple stages, and conversion rates at each stage should be tracked to measure the effectiveness of marketing and pre-sales activities.