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You are here: Home / Archives for PropelGrowth Blog

Focus. For a Small Business or Technology Startup, It’s Essential

By Candyce Edelen

Having a tightly focused target market is crucial to early stage success for SMB fintech firms.

About 18 years ago, I received advice that transformed my view on business and the trajectory of my career. A partner and I were launching a technology startup offering an application integration platform. It was a horizontal play, and we were chasing pretty much any prospect who would listen to us. We in the late […]

Filed Under: Acumarketing, PropelGrowth Blog

Making Sales Presentations Customer-Centric

By Candyce Edelen

What's the difference between product-centric and customer-centric sales presentation? Revenue.

Recently, the CEO of a FinTech vendor realized that his sales team has “gone rogue.” His sales people are spending upwards of 20 minutes in discovery meetings just talking about their company and product, rather than engaging buyers in a conversation that will aid discovery. When they do ask discovery questions, they start in the […]

Filed Under: Acumarketing, PropelGrowth Blog

Correlation vs Causation in Marketing Analytics

By Contributor

Marketing analytics and strategy to grow social engagement, traffic and leads

The following is a guest post by Adam Hutchinson, Senior Marketing Manager at Socedo.  If you’re like us, you face the same problem every time you sit down to create a marketing plan, whether it’s for the next campaign, the next quarter, or the next year: you don’t know which activities are bringing in the […]

Filed Under: PropelGrowth Blog

Happy Holidays and New Year!

By Phil Donaldson

Happy Holidays from PropelGrowth!

2017 been an interesting year. Topics such as account-based everything, bitcoin futures and net neutrality have been prominent on our radar screens. Speaking of screens, we’d like to share a holiday greeting that we hope you enjoy. For those concerned about the consequences of the repeal of net neutrality, play this as many times as […]

Filed Under: PropelGrowth Blog

Case Study – Integrated Marketing Strategy for a Financial Services Technology Provider

By Candyce Edelen

Integrated Marketing Strategy, a case study.

About 4 years ago, a 50-person global financial services technology firm that provides cross-asset market access came to PropelGrowth for help developing and executing an integrated marketing strategy. This is their story. Selling Technology to Financial Services Firms This company was founded in 2000, grew organically, and has been consistently profitable with a steady growth […]

Filed Under: PropelGrowth Blog

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Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

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Connect With Phil

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Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back