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You are here: Home / Archives for PropelGrowth Blog

The 5 Levels of Account Orchestration

By Contributor

The following article about orchestrating an account-based strategy is a guest post by Jon Miller, CEO and Founder of Engagio. Account Orchestration to Address Unique Account Needs You likely have a particular goal in mind for each of your target accounts. You may want some accounts to take a meeting, others to renew, and others to become an advocate […]

Filed Under: PropelGrowth Blog

Winning Enterprise Sales – The Importance of Empathy with Julia Streets, Episode 011

By Candyce Edelen

Conversation with Julia Streets, Founder and CEO of Streets Consulting Ltd.

In enterprise sales, empathy — understanding the mindsets of all the players involved is crucial. You’re not going to win business if the buying committee doesn’t believe your organization understands and can help with their needs. But this is not just the job of the sales team. Everyone in the organization that speaks to the […]

Filed Under: PropelGrowth Blog, TrendSpotters

Market Sizing – 2 Real-World Financial Services Case Studies

By Candyce Edelen

Examples of market sizing for technology companies.

How do you approach market sizing? Recently, I’ve been asked by several clients to help with sizing their potential market in the financial services vertical in order to raise capital or position their companies for acquisition. Most entrepreneurs approach this from a top down perspective. They start by defining the total addressable market, then they […]

Filed Under: PropelGrowth Blog

Scaling Up Sales Growth Using Account-Based Marketing with Jon Miller – Episode 010

By Candyce Edelen

Conversation with Jon MIller of Engagio

Scaling marketing and sales for quick growth can be daunting. Jon Miller explains how he used account-based marketing to speed up sales growth at Marketo. In 2012, Marketo’s marketing department was generating about 80% of its pipeline and deals using inbound strategies, content marketing and lead nurturing. Then, about a year before their 2013 IPO, […]

Filed Under: PropelGrowth Blog, TrendSpotters

Key Findings from our 2nd Annual Investment Management Marketing Roundtable

By Contributor

Synthesis Technology's Emilie Totten shares takeaways from a special roundtable of asset management marketers.

The following is a guest post by Emilie Totten, Marketing Manager at Synthesis Technology. It originally appeared here. The Investment Management Marketing Roundtable In May 2017, we hosted a private roundtable, moderated by Candyce Edelen of PropelGrowth. At the table were 15 senior marketers from various investment management firms. This was our second annual event, with […]

Filed Under: PropelGrowth Blog

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Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

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3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back