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You are here: Home / Archives for TrendSpotters

Scaling Up Sales Growth Using Account-Based Marketing with Jon Miller – Episode 010

By Candyce Edelen

Conversation with Jon MIller of Engagio

Scaling marketing and sales for quick growth can be daunting. Jon Miller explains how he used account-based marketing to speed up sales growth at Marketo. In 2012, Marketo’s marketing department was generating about 80% of its pipeline and deals using inbound strategies, content marketing and lead nurturing. Then, about a year before their 2013 IPO, […]

Filed Under: PropelGrowth Blog, TrendSpotters

Why Asset Managers Struggle with Customer-Centricity – Episode 009

By Candyce Edelen

Discussion of takeaways from the 2nd Annual Investment Management Marketing Roundtable with John Toepfer and Emilie Totten of Synthesis Technology

Takeaways from our Asset Management Marketing Roundtable in Chicago Asset management marketing lags somewhat behind other industries in their adoption of modern marketing trends. It’s a heavily regulated industry, which limits their adoption of new ideas. However, over the past few years, asset managers have been rapidly adopting marketing automation and developing more customer-centric marketing […]

Filed Under: PropelGrowth Blog, TrendSpotters

Selling a Business: How Your Story Creates Value with Dr. John Bates – Episode 008

By Candyce Edelen

A conversation with Dr. John Bates, TestPlant.

Nearly every entrepreneur and every venture investor hopes to build a business that can ultimately be sold for a substantial multiple on revenue. But accomplishing this is no easy task, and it takes creating vision and potential that is far larger than the company’s revenues. Dr. John Bates has accomplished this not once but THREE […]

Filed Under: PropelGrowth Blog, TrendSpotters

A Focused Target Market Delivers Outsized Results with Rick Carlson – Episode 007

By Candyce Edelen

A conversation with Rick Carlson, SharpSpring.

A partner strategy or channel strategy is essential for growing a business quickly and sustainably, because it helps create diversified revenue streams. However, channel strategies are also hard to get right, and the risk of conflicts grows as the business grows. We’re a SharpSpring agency partner, and I’ve been impressed with their partner strategy. They […]

Filed Under: PropelGrowth Blog, TrendSpotters

Using Market Research to Drive Growth with Stuart Farr – Episode 006

By Candyce Edelen

A conversation with Stuart Farr, Deltix

The competitive nature of the fin-tech space means that technology lifecycles are getting shorter and shorter, making obsolescence a constant risk factor. So technology companies need to be obsessed with innovation in order to stay competitive. But that obsession can prove impractical if the R&D process is not aligned with a customer’s need for practical […]

Filed Under: PropelGrowth Blog, TrendSpotters

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Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

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3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back