It’s easy for B2B marketers to get excited about the wrong metrics when setting goals for B2B lead conversion rates. But what are the most important metrics to track? How do you know if your programs are succeeding? For example, we might be thrilled at big volume spikes in website traffic, sharply increased lead conversion […]
We recently published B2B conversion rates on our website, and you can find the information here. In addition, we’ve provided a free lead calculator for you to run the numbers based on your own conversion assumptions.