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You are here: Home / Archives for buyer persona

Buyer Personas: Sales Won’t Let Us Interview Customers

By Candyce Edelen

Tips for marketers to get better buyer persona interviews.

Marketers can’t always get access to enough customers for buyer persona research. But all is not lost. Here are three other interview sources that give even better insights to help you flesh out your buyer personas. Recently, one of our subscribers mentioned that he has difficulty getting access to commercial real estate professionals to interview for […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: buyer persona

B2B Buyer Personas – No Shortcuts

By Candyce Edelen

B2B marketing legend Ardath Albee answers questions on buyer personas and strategy with Candyce Edelen.

Actionable buyer personas are arguably the most critical component to a B2B marketing strategy. Yet, in most enterprises, this component is either missing completely or is woefully inadequate. According to a study done in May 2014, only 15% of respondents felt they were effectively using B2B buyer personas in their marketing activities. I would posit […]

Filed Under: Marketing Strategy, PropelGrowth Blog Tagged With: buyer persona

Buyer Personas for Radically Relevant Marketing

By Candyce Edelen

Identifying buyer personas is the key to a killer B2B marketing strategy.

A couple weeks ago, I had an opportunity to talk with Ardath Albee, someone who has had huge influence on PropelGrowth since we read her first book, eMarketing Strategies for the Complex Sale in 2010. She’s recently published another book, Digital Relevance. If you haven’t read it yet, then order a copy today. You won’t […]

Filed Under: Marketing Strategy, PropelGrowth Blog Tagged With: buyer persona

Can Buyer Personas Ruin Content Marketing?

By Candyce Edelen

Are your buyer personas brand-centric or customer-centric?

Not long ago, Tom Webster published a blog, How Buyer Personas Could Ruin Your Content Marketing. In his article (which is a companion to a podcast he recorded with Mark Schaefer, he argues that a content strategy should be focused on attracting the right audience, which he differentiates from prospective buyers. According to Tom, buyer personas […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: buyer persona, content strategy

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

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Connect With Phil

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Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back