• Skip to primary navigation
  • Skip to main content
  • Skip to footer

PropelGrowth

Human-to-human social sales training

Menu
  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Close
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
    • PropelGrowth LinkedIn Prospecting Mastery course
    • Close
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Close
    • Close
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Close
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Close
    • The TrendSpotters Podcast Series
    • Close
  • Blog
  • Contact
    • Close
You are here: Home / Archives for buying process

Facilitating the Buying Process at Financial Institutions

By Candyce Edelen

Blog post by Candyce Edelen containing infographic of the financial services buying process

Buying committees for large purchases at financial services firms are growing.  Recent research by CCGroupPR found that 52% of technology decisions at banks involved 10 or more people. Whenever a big tech investment is being considered, stakeholders from various functional and regional divisions have to reach consensus on a strategy in order to move a transaction forward. […]

Filed Under: PropelGrowth Blog, Sales and Marketing Tagged With: buying process, financial institution

Content Marketing to Build Advocacy in Financial Services

By Candyce Edelen

Building buyer advocates within a target firm can get your message where sales teams have no prior access.

How big are your financial services prospects’ buying committees? A few months ago, I blogged about a recent study on how financial institutions buy technology. The study interviewed key senior-level buyers at financial institutions with more than 25,000 employees who recently made large technology investments. According to the study, 52% of these institutions have more than […]

Filed Under: Marketing Strategy, PropelGrowth Blog Tagged With: buyer advocacy, buying process

How Financial Institutions Buy Technology

By Candyce Edelen

Gain insights into the financial technology buying process

As a content marketer serving the financial services industry, I read a lot of research studies designed to uncover the effective B2B marketing trends. But almost all of them target horizontally. If they include a financial services segment, it’s unclear what kinds of companies are included. It could include everything from bookkeeping services to payment […]

Filed Under: Capital Markets, PropelGrowth Blog Tagged With: buying process, fintech marketing

Lead Qualification, the Buying Process and Content Marketing

By Candyce Edelen

Companies need to focus on the customer buying cycle when nurturing leads with marketing content

How Can I Be Sure I’m Delivering Relevant Content to Leads? During a discussion in the LinkedIn B2B Technology Marketing Community, a group member asked, “How do you distinguish appropriate content for a marketing qualified lead (MQL) from a sales qualified lead (SQL)?” In my opinion, that question is company-centric, when the marketer should be more customer-centric. Content […]

Filed Under: Lead Nurturing, PropelGrowth Blog Tagged With: buying process, lead nurturing, lead qualification

Facilitating The Buying Cycle With Content Marketing

By Candyce Edelen

Reference guide for using content marketing to facilitate the technology buying process.

  As a B2B marketer, a key aspect of your integrated marketing strategy is aligning your marketing programs and campaigns with the specific stages of your customer’s buying cycle. Failing to do this can make your content marketing efforts less effective, especially if your goal is increasing your lead conversion rates and generating revenue. Research […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: buying cycle, buying process, financial technology, strategy

  • Go to page 1
  • Go to page 2
  • Go to Next Page »

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

View LinkedIn profile Follow on Twitter 

Connect With Phil

View LinkedIn profile Follow on Twitter 

Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

  • Home
  • Who We Are
  • What We Do
  • Who We Do It For
  • Resources
  • Blog
  • Contact
  • Search

Copyright © 2022 PropelGrowth LLC · Designed by Phil Donaldson

  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back