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You are here: Home / Archives for candyce edelen

Is Having A Lot Of Market Competition A Bad Thing?

By Candyce Edelen

Last week, I asked you if you’ve been spending more time on competitive analysis than on customer analysis.  Today I want to dig a bit deeper into the competitor theme and examine whether having a lot of competition is a bad thing. Conventional thinking would have us believe that the best position for a technology […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: candyce edelen, competitor analysis, market competition

How to Guarantee Your Content Engages Your Target Audience

By Candyce Edelen

B2B buyers seek insight from vendors. Here's how to craft content that engages your target audience.

The top two challenges most content marketers face in executing a content strategy are creating enough content and creating content that engages the right target audience. It doesn’t matter how good your content marketing strategy is or how much content you’re producing. If you’re not attracting the right audience, keeping them engaged, and impacting their […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: candyce edelen, content strategy, content that engages, target audience

Case Study – Leveraging Content to Win Clients

By Christina Oswald

Jim and Jacob Northey, Amber Voght of Lasalletech

Co-founded in 2006 by Jacob and Jim Northey, Lasalletech is a leading financial technology firm that delivers products and expertise that simplify the process of deploying large trading systems. Specifically, the Michigan, US-based company offers a suite of tools designed to lower the cost of FIX adoption and usage. Looking for new ways to grow […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: candyce edelen, case study

Why You Need a Content Marketing Strategy

By Candyce Edelen

Starting with a solid content strategy greatly increases your chances of informing your customers' buying process and making the sale.

Lots of B2B marketing efforts fail to deliver the expected results, particularly those focused on the financial services industry. Why? Generally, it’s because the marketing team executes on a series of marketing tactics with no integrated strategy. Do You Need a Content Marketing Strategy Makeover? Does your team need to take a step back and […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: candyce edelen, content marketing strategy

5 Rules of Speech-writing Applied to Content Marketing

By Candyce Edelen

Learn what political speech writing and content marketing have in common.

A recent Lewis PR blog post shares insights from a talk given by Jon Favreau, who was until recently, President Obama’s Director of Speechwriting. He shared 5 rules of speech-writing that I think need to be applied not only to important political speeches, but to every piece of content your marketing department produces. I’ve borrowed […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: candyce edelen, content marketing, speech writing

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Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

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Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back