Last week, I asked you if you’ve been spending more time on competitive analysis than on customer analysis. Today I want to dig a bit deeper into the competitor theme and examine whether having a lot of competition is a bad thing. Conventional thinking would have us believe that the best position for a technology […]
How to Guarantee Your Content Engages Your Target Audience
The top two challenges most content marketers face in executing a content strategy are creating enough content and creating content that engages the right target audience. It doesn’t matter how good your content marketing strategy is or how much content you’re producing. If you’re not attracting the right audience, keeping them engaged, and impacting their […]
Case Study – Leveraging Content to Win Clients
Co-founded in 2006 by Jacob and Jim Northey, Lasalletech is a leading financial technology firm that delivers products and expertise that simplify the process of deploying large trading systems. Specifically, the Michigan, US-based company offers a suite of tools designed to lower the cost of FIX adoption and usage. Looking for new ways to grow […]
Why You Need a Content Marketing Strategy
Lots of B2B marketing efforts fail to deliver the expected results, particularly those focused on the financial services industry. Why? Generally, it’s because the marketing team executes on a series of marketing tactics with no integrated strategy. Do You Need a Content Marketing Strategy Makeover? Does your team need to take a step back and […]
5 Rules of Speech-writing Applied to Content Marketing
A recent Lewis PR blog post shares insights from a talk given by Jon Favreau, who was until recently, President Obama’s Director of Speechwriting. He shared 5 rules of speech-writing that I think need to be applied not only to important political speeches, but to every piece of content your marketing department produces. I’ve borrowed […]
