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You are here: Home / Archives for content marketing strategy

Why You Need a Content Marketing Strategy

By Candyce Edelen

Starting with a solid content strategy greatly increases your chances of informing your customers' buying process and making the sale.

Lots of B2B marketing efforts fail to deliver the expected results, particularly those focused on the financial services industry. Why? Generally, it’s because the marketing team executes on a series of marketing tactics with no integrated strategy. Do You Need a Content Marketing Strategy Makeover? Does your team need to take a step back and […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: candyce edelen, content marketing strategy

Strategic Marketing: How to Produce Enough Engaging Content

By Candyce Edelen

Cost-effective content marketing programs "use every part of the buffalo" to feed the "content beast".

Every content marketer we talk to struggles with creating enough quality content to feed their content marketing strategy (the “content beast”). In the previous post, I introduced the topic of “using every part of the buffalo” to cost-effectively create volumes of content to feed the “content beast.” Today, we’ll talk about how you can create […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: content marketing strategy, content strategy, strategic marketing

Promo Video Within A Content Strategy

By Phil Donaldson

Promo video works best when part of a well-defined marketing strategy.

Get me into a conversation about content strategy and you’ll no doubt hear the term “use every part of the buffalo.” Apart from the Native American reference, it refers to leveraging multiple forms of content on a particular topic. For example, a white paper on big data and personalization is generated. That long form content can spawn […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: content marketing strategy, promo video, video content

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PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

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Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

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+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back