Lots of B2B marketing efforts fail to deliver the expected results, particularly those focused on the financial services industry. Why? Generally, it’s because the marketing team executes on a series of marketing tactics with no integrated strategy. Do You Need a Content Marketing Strategy Makeover? Does your team need to take a step back and […]
Strategic Marketing: How to Produce Enough Engaging Content
Every content marketer we talk to struggles with creating enough quality content to feed their content marketing strategy (the “content beast”). In the previous post, I introduced the topic of “using every part of the buffalo” to cost-effectively create volumes of content to feed the “content beast.” Today, we’ll talk about how you can create […]
Promo Video Within A Content Strategy
Get me into a conversation about content strategy and you’ll no doubt hear the term “use every part of the buffalo.” Apart from the Native American reference, it refers to leveraging multiple forms of content on a particular topic. For example, a white paper on big data and personalization is generated. That long form content can spawn […]
