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You are here: Home / Archives for customer centric marketing

Marketing Needs to Be Compulsively Customer-Centric

By Candyce Edelen

Making content relevant to customers takes a significant commitment to success.

A few weeks ago, I wrote about how content marketing seems to be slipping into the “Trough of Disillusionment.” This is the second installment in that series. Unless marketers are compulsively customer-centric, they’ll continue to struggle. As I mentioned in the last article, a key reason for the disillusionment with content marketing is that it has […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: customer centric marketing

3 Qualities of Customer-Centric Marketing Content

By Candyce Edelen

In her talk at the Content2Conversion conference this week, Ann Handley offered some great insights on qualities of great customer-centric marketing content. In case you’ve never heard of Ann Handley, she’s recognized by ForbesWoman as one of the top 20 women bloggers and was recognized by Forbes as the most influential woman in social media. […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: Ann Handley, content marketing, customer centric marketing, MarketingProfs

Is Your Client A Hero Or A Damsel In Distress?

By Candyce Edelen

Have you ever noticed that most case studies tend to position the customer as a damsel in distress faced with insurmountable obstacles until they were rescued by the heroic vendor who solved all their problems? We see this all the time in the financial industry. Standard marketing tactics almost require this kind of positioning. I’m […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: customer centric marketing, financial services marketing, marketing strategies and tactics

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PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

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  • Can Inbound Marketing Generate Enough Leads?
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  • 8 Ways a Niche Strategy Improves the Value of Your Practice

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+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
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