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Financial Services Content Marketing and Content Strategy

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You are here: Home / Archives for lead nurturing

Are You Recycling Lost Opportunities?

By Candyce Edelen

Are your leads falling through the cracks? Here's how to work on that.

How do you handle lost sales opportunities? Does all the follow-up responsibility lie with Sales? Do you ever worry that sales that end in no decision (or aren’t ready to close right away) fall through the cracks because your sales team forgot to follow up? A 3-Year-Old Proposal One of our clients had an exciting thing happen recently. […]

Filed Under: Lead Nurturing, PropelGrowth Blog Tagged With: lead generation, lead nurturing, recycling leads, sales

Can a Mistake Have an ROI?

By Candyce Edelen

Sometimes, email marketing mistakes can deliver unexpected return on investment

Last week, we made an embarrassing email marketing mistake. We had just migrated to a new email service provider and were sending out an email about our upcoming webcast Feeding the Content Beast in the Real World. We ran into a little problem with the salutation code. Phil contacted technical support. After looking into it, […]

Filed Under: Lead Nurturing, PropelGrowth Blog Tagged With: email marketing, lead nurturing

Lead Qualification, the Buying Process and Content Marketing

By Candyce Edelen

Companies need to focus on the customer buying cycle when nurturing leads with marketing content

How Can I Be Sure I’m Delivering Relevant Content to Leads? During a discussion in the LinkedIn B2B Technology Marketing Community, a group member asked, “How do you distinguish appropriate content for a marketing qualified lead (MQL) from a sales qualified lead (SQL)?” In my opinion, that question is company-centric, when the marketer should be more customer-centric. Content […]

Filed Under: Lead Nurturing, PropelGrowth Blog Tagged With: buying process, lead nurturing, lead qualification

More detail on B2B Lead Conversion Rates

By Candyce Edelen

We recently published B2B conversion rates on our website, and you can find the information here. In addition, we’ve provided a free lead calculator for you to run the numbers based on your own conversion assumptions.

Filed Under: Lead Nurturing Tagged With: B2B conversion rates, demand generation, email marketing, inbound marketing, lead conversion rates, lead generation, lead nurturing, marketing 2.0, Marketing Automation, online marketing, Sales 2.0

B2B Lead Conversion Rates

By Candyce Edelen

We see most marketing departments tracking conversion strictly from new leads to sales. In reality, leads should pass through multiple stages, and conversion rates at each stage should be tracked to measure the effectiveness of marketing and pre-sales activities.

Filed Under: Lead Generation, Lead Nurturing, PropelGrowth Blog Tagged With: conversion, lead conversion, lead generation, lead nurturing, marketing, sales, sales ready leads, sales-ready

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

View LinkedIn profile Follow on Twitter 

Connect With Phil

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Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back