lead qualification Archives

Lead Qualification, the Buying Process and Content Marketing

How Can I Be Sure I’m Delivering Relevant Content to Leads? During a discussion in the LinkedIn B2B Technology Marketing Community, a group member asked, “How do you distinguish appropriate content for a marketing qualified lead (MQL) from a sales qualified lead (SQL)?” In my opinion, that question is company-centric, when the marketer should be more customer-centric. Content […]

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