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You are here: Home / Archives for marketing strategy

Do You Have a Real Marketing Strategy?

By Candyce Edelen

Marketing strategy is not a collection of tactics

In his blog, Joe Pulizzi recently wrote, “As our recently released 2014 B2B Content Marketing Benchmark research tells us, the majority of brands out there have absolutely no documented content strategy.” CMI found that only 44% of marketers have any type of content marketing strategy. But I think even those results are suspect, because there […]

Filed Under: Marketing Strategy, PropelGrowth Blog Tagged With: content strategy, marketing strategy

Capturing Return On Investment With Content Marketing

By Candyce Edelen

Strategic marketing return on investment can benefit from a consistent content marketing strategy

A prospective client asked me how much return on investment (ROI) is realistic for a content program (or what we lovingly call a buffalo program). Of course, it depends on the buffalo strategy, relevance of your content themes, how well you promote the content, market demand for your product or service and your pricing strategy […]

Filed Under: Content Marketing, Marketing Strategy, PropelGrowth Blog Tagged With: content strategy, marketing strategy, return on investment, ROI

Marketing Strategy Is Not A Collection Of Tactics

By Candyce Edelen

marketing strategy and marketing tactics are often confused

The other day we met with a financial technology vendor who shared their 2013 marketing strategy. The strategy included a vague set of objectives around increasing awareness and decreasing average cost per lead and a positioning statement that could have been produced by the B.S. Generator (if you’ve never heard of this, check it out. […]

Filed Under: Marketing Strategy, PropelGrowth Blog Tagged With: marketing strategy

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

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Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back