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You are here: Home / Archives for promo video

Promo Video and PR Strategy: Perfect Together

By Phil Donaldson

Promo video is a great partner for your PR strategy.

By now most businesses recognize the important role of promo videos in illuminating a topic and expanding the reach of their marketing message. In fact, a Content Marketing Institute and MarketingProfs survey found that 70% of content marketers use video as part of their marketing arsenal. However, when it comes to public relations content, such as press […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: PR Strategy, promo video

Why Create Video Content?

By Phil Donaldson

Effective promo video content must facilitate the customer buying process

“If you’re thinking about video, stop thinking of it as an advertising piece. Look at it as a value-add tool.” — Joe Pulizzi (by way of @Content2Convert) Ask Yourself, “Why Am I Creating Video Content?” At the recent B2B Content2Conversion conference (C2C), content marketing “godfather” Joe Pulizzi of the Content Marketing Institute asked a challenging question: “From the […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: promo video, promotional video, video content

Promo Video Within A Content Strategy

By Phil Donaldson

Promo video works best when part of a well-defined marketing strategy.

Get me into a conversation about content strategy and you’ll no doubt hear the term “use every part of the buffalo.” Apart from the Native American reference, it refers to leveraging multiple forms of content on a particular topic. For example, a white paper on big data and personalization is generated. That long form content can spawn […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: content marketing strategy, promo video, video content

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PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back