By now most businesses recognize the important role of promo videos in illuminating a topic and expanding the reach of their marketing message. In fact, a Content Marketing Institute and MarketingProfs survey found that 70% of content marketers use video as part of their marketing arsenal. However, when it comes to public relations content, such as press […]
Why Create Video Content?
“If you’re thinking about video, stop thinking of it as an advertising piece. Look at it as a value-add tool.” — Joe Pulizzi (by way of @Content2Convert) Ask Yourself, “Why Am I Creating Video Content?” At the recent B2B Content2Conversion conference (C2C), content marketing “godfather” Joe Pulizzi of the Content Marketing Institute asked a challenging question: “From the […]
Promo Video Within A Content Strategy
Get me into a conversation about content strategy and you’ll no doubt hear the term “use every part of the buffalo.” Apart from the Native American reference, it refers to leveraging multiple forms of content on a particular topic. For example, a white paper on big data and personalization is generated. That long form content can spawn […]
