Video marketing is serious business. It has quickly become a popular tool for telling compelling brand stories and engaging busy customers. According to a study by Content Marketing Institute and MarketingProfs, 70% of content marketers are now using video as part of their marketing mix. Yet, many technology providers insist on producing company videos that feature “talking heads spewing boastful claims” that do little to inform the customer buying process. This wastes prospects’ time and your money.
In this white paper, you will find tips to help you:
- Justify the cost of adding video to your strategic marketing plan
- Incorporate promo videos into your content strategy
- Create effective videos from a customer’s perspective
- Use videos to gain access to the C-Suite at target accounts
- Leverage videos to accelerate the sales process
What Is Promo Video?
Videos used for the purpose of supporting marketing and sales efforts are known by various names such as, “promo video,” “promotional video,” “corporate video,” “product video” and “explainer video.”
C-suite Prefers Video
When informed by a solid marketing strategy, promo video is consumed by executive level decision makers. They usually share video content they like with their teams, becoming your advocates.
The Benefits of Video
As a dynamic content marketing tool, customer-centric marketing video can help your company attract warm leads, accelerate the sales process and drive revenue – but it must be done right.
Video appears to have evolved from a novelty into a mainstream method for executives to receive business information.
— Forbes
How to produce effective promotional videos that convert. Download the white paper.