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You are here: Home / Archives for Thought Leadership

Best Practices – Content Marketing and Thought Leadership

By Candyce Edelen

Don't sell past the headlights! Content marketing and thought leadership serve content strategy differently.

One of our most popular blog posts last year discussed the difference between content marketing and thought leadership. As I work with clients to plan their content strategy, this continues to be an important issue. Explaining the Value of Financial Technology is Hard We work with quite a few fin-tech vendors who sell infrastructure and […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: content marketing, Thought Leadership

What’s the Difference Between Thought Leadership and Content Marketing?

By Candyce Edelen

In terms of company growth, marketing content is for the short-term, thought leadership is for the long-term.

Have you ever read through the sponsor descriptions for financial industry conferences? How many of them are clear and easy to understand? Financial technology providers usually struggle with explaining their solutions. Whether it’s an multi-asset class e-commerce platform, pre-trade risk management, or specialized market access; fin-tech providers generally offer sophisticated solutions, and just explaining what […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: content marketing, Thought Leadership

Are You a Thought Leader or a Thought Follower?

By Candyce Edelen

When you publish content, do you sometimes have that fear that someone is going to publicly disagree? Is that a rational fear? Several people publicly disagreed with an article I wrote this week for an industry publication. The Article Started a Conversation The article triggered comments and online discussions in several places – both in […]

Filed Under: PropelGrowth Blog, Thought Leadership Tagged With: content marketing, thought leader, Thought Leadership

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PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

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Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

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3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back