One of our most popular blog posts last year discussed the difference between content marketing and thought leadership. As I work with clients to plan their content strategy, this continues to be an important issue. Explaining the Value of Financial Technology is Hard We work with quite a few fin-tech vendors who sell infrastructure and […]
What’s the Difference Between Thought Leadership and Content Marketing?
Have you ever read through the sponsor descriptions for financial industry conferences? How many of them are clear and easy to understand? Financial technology providers usually struggle with explaining their solutions. Whether it’s an multi-asset class e-commerce platform, pre-trade risk management, or specialized market access; fin-tech providers generally offer sophisticated solutions, and just explaining what […]
Are You a Thought Leader or a Thought Follower?
When you publish content, do you sometimes have that fear that someone is going to publicly disagree? Is that a rational fear? Several people publicly disagreed with an article I wrote this week for an industry publication. The Article Started a Conversation The article triggered comments and online discussions in several places – both in […]
