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You are here: Home / Archives for white paper

White Papers vs. Reports for Content Marketing

By Christina Oswald

In order for content to drive leads, it needs to resonate with your target audience. Timing is an important part of this equation. For example, at the early point in the buying cycle when your prospect is just realizing they have a problem, a white paper that helps them understand their challenges, provides industry perspective […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: research report, white paper

Content Strategy: Stop Feeding Your Audience Dog Juice White Papers

By Phil Donaldson

Calling your product brochure a white paper is like putting dog juice in an apple juice bottle and offering it to people. Just don't do it.

Years ago, when I first moved to New York City, I lived in an Upper West Side apartment with four other male twentysomethings. As is usually the case in such roommate situations, personal goodies would occasionally go missing from the refrigerator. Such was the case with apple juice that I was fond of drinking first […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: content strategy, white paper

Your Problem Is Not The White Paper

By Candyce Edelen

Premium content like white papers can play a powerful role in your strategic marketing plan.

White papers can be incredibly useful content for both educating your audience and generating leads. That is, when they are used properly. But often marketers have inflated expectations of the intended use of a white paper. Many times marketers will simply publish a new white paper, do some quick social sharing or an email blast— […]

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: content strategy, premium content, white paper

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PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

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  • Can Inbound Marketing Generate Enough Leads?
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  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
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  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

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Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back