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You are here: Home / Archives for PropelGrowth Blog / Sales and Marketing

What Is An Account-Based Marketing Strategy?

By Candyce Edelen

Insights on account-based marketing strategy

Account-based marketing and sales strategies deliver a 171% uplift in annual contract value (ACV) according to TOPO research published in Q4 2016. These strategies consistently outperform traditional marketing methods for firms that sell to large enterprise accounts or have a high lifetime customer value. What Is an Account-Based Strategy? In complex B2B sales, there is […]

Filed Under: PropelGrowth Blog, Sales and Marketing

Loss Analysis Case Study

By Candyce Edelen

Loss analysis: find out why internal advocates won't champion your deal.

A couple years ago, I did a loss analysis for a customer-onboarding software vendor. The sales team for this vendor were convinced (all the way up to the global head of sales) that the buyer for their product was the head of the onboarding team – essentially the product users and their direct boss. So […]

Filed Under: PropelGrowth Blog, Sales and Marketing

Obstacles Salespeople Face When Trying to Be Customer-Centric

By Contributor

Tips to help marketers better support a more customer-centric sales process.

The following is a guest post by Emilie Totten, Marketing Manager at Synthesis Technology. It addresses challenges faced by sellers of investment products such as fund wholesalers and advisors. There is an increasing drive in this industry to be more customer-centric, but the sales people are hampered by dated approaches to creating marketing and sales materials. […]

Filed Under: PropelGrowth Blog, Sales and Marketing

7 Quick Audio Presentation Tips

By Contributor

Improve the quality of your web presentations with these expert tips.

The following is a guest post by Ken Molay, President at Webinar Success and originally appeared here. Make Your Presentations More Effective While vendors continue to push for greater use of live video in web conferences, the lion’s share of conferencing is still audio-only or audio plus visual materials such as slides or documents. What can you do […]

Filed Under: PropelGrowth Blog, Sales and Marketing

Case Study – Competitive Analysis

By Candyce Edelen

Download this informative vendor review and get glimpse into competitive analysis.

Competitive analysis is a key component of your marketing, sales and product strategy. If you don’t know where your company fits into the competitive landscape, you won’t know how to position your offering, what alternatives your prospects might consider, or what improvements are most critical in order to compete. But effective analysis is really hard […]

Filed Under: PropelGrowth Blog, Sales and Marketing

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PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

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Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

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+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back