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  • Who We Are
    • Why PropelGrowth?PropelGrowth specializes in serving companies who target the Capital Markets. Unlike some lead generation companies, we only hire experienced, seasoned veterans with deep industry experience. Our entire team also participates in regular training to expand our knowledge of the Capital Markets, sales skills, lead nurturing, and lead generation strategies. Experienced team with extensive Capital Markets background No inexperienced sales people or telemarketers Every client gets help from our CEO, marketing, and sales staff Team members receive weekly training on capital markets industry segments, business issues, sales techniques, and lead generation strategies Exclusive focus on Capital Markets We understand your target market We produce specialized messaging based on our industry experience and research We have proprietary databases and extensive financial services industry relationships Exclusive lead generation and lead nurturing methodology Tested and proven lead nurturing process Proprietary lead scoring methodologies that incorporate online and offline interaction Continuous measurement and improvement Response rates that consistently exceed industry benchmarks
    • Management TeamCandyce Edelen, CEO and Founder of PropelGrowth Candyce brings more than twenty-two years of experience in launching and managing technology companies and founded four companies prior to PropelGrowth.  She has a background in product and company launches, developing successful go-to-market strategies and building sales, marketing, and delivery teams. Candyce focuses on best practices for complex sales processes and integrating sales and marketing. With extensive experience in lead generation and lead nurturing for complex sales, Candyce is highly effective at building sales pipelines. She also has expertise in aligning marketing and sales with customer buying cycles to maximize close rates for complex sales. For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. She was a co-founder and President of Kaskad Technology, which provided complex event processing technology for compliance, algorithmic trading, risk management and fraud detection. Prior to founding Kaskad, Candyce co-founded Selero (formerly IBSN). Selero provides order routing, compliance, and integration technology for the financial services industry. Candyce and her PropelGrowth team have helped more than 20 capital markets and financial technology providers refine their sales and marketing strategy to increase revenue and drive organic growth. The team guides companies…
    • Acumatica Marketing Team
    • Privacy PolicyPropelGrowth Privacy Policy Last Updated: April 12, 2011 PropelGrowth is committed to protecting your privacy. This Privacy Statement applies to the PropelGrowth website and governs data collection and usage. By using the PropelGrowth website, you consent to the data practices described in this statement. Collection of your Personal Information PropelGrowth collects personally identifiable information, such as your e-mail address, name, home and/or work address and/or telephone number. PropelGrowth also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites. There is also information about your computer hardware and software that is automatically collected by PropelGrowth. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by PropelGrowth for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the PropelGrowth website. In the event that you contact us for customer support through the website, we may also request that you provide additional User Information relevant to the support requested by you. Users are under no obligation to provide such information. However, we cannot guarantee that we can provide customer…
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
    • LinkedIn LeadGen Master Class
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
  • ResourcesWelcome to the PropelGrowth Resource Center. The information herein is provided as a service for companies in the Capital Markets industry. Registration is required to view documents. Thought Leadership To Support The Entire Buying Cycle Content marketing for the capital markets is a very sophisticated process and has a life well beyond the lead generation stage. Today’s lead generation and lead nurturing campaigns require a highly strategic thought leadership approach to expedite the complex sale. Competing with “No Decision” It is a tough time to sell into every sector of the financial services industry – clients are going out of business, key contacts are being laid off, firm-wide spending freezes have been enacted, and prospects are taking far longer to make a buying decision. In this article PropelGrowth discusses ways to shift practices and overcome these challenges to still make sales quota. What Recession? Stop, Drop, and Re-Direct Budget cuts don’t mean that you have to cut back on marketing and sales campaigns, you just have to be smarter about how you market – relying less on bells and whistles and more on your knowledge about what your customers need today. There are plenty of opportunities to position, maintain and…
    • Sales Resources
      • Solving the No Decision Problem
    • Marketing Resources
      • B2B Lead Conversion Rates
    • The TrendSpotters Podcast SeriesJoin the conversation as Candyce Edelen talks to Capital Markets industry thought leaders. [expand title=”Previous Guests” trigclass=”highlight” tag=”strong”]Frank Piasecki: High Speed Market Data John Bates/Dan Hubscher: The Challenges of FX Ecommerce Bill Hebert: OMS/EMS: History, Evolution and the Future [/expand] [tab name=’Summary’] As more B2B buyers conduct research online, companies have had to make a radical shift in strategy from the “one size fits all” messaging approach to one that speaks directly to a proactive, informed audience. Getting found by that audience becomes a challenge as competition for first page search engine results has risen dramatically. Many companies lose out because they they fail to market from their prospect’s perspective. The key to getting found by your desired customers is to go beyond search engine optimization (SEO) and optimize search keywords to align with the way they search. But how does this get done? In this episode, Heather Lutze of Findability Group Internet Marketing speaks with Candyce about findability and its impact on attracting high quality leads. [/tab] [tab name=’Webcast’]Candyce talks with Heather Lutze about findability and inbound marketing. Click on the player below to listen to the conversation. [powerpress url=”https://www.propelgrowth.com/wp-content/uploads/2011/04/Inbound_Marketing_and_the_Findability_Factor_004.mp3″] Download recording transcript (PDF) [/tab] [tab name=’Articles’] Getting your…
  • Blog
  • ContactPhone:   +1 212-738-9445 Fax:       +1 212-738-9446 Email:    825 3rd Avenue 2nd Floor New York, NY 10022
  • Case Study – Competitive Analysis

    Case Study – Competitive Analysis

    Candyce Edelen

    Nov 8, 2015

    Competitive analysis is a key component of your marketing, sales and product strategy. If you […]

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  • Tech Vendor TOFU Video: Where’s The Beef?

    Tech Vendor TOFU Video: Where’s The Beef?

    Phil Donaldson

    Oct 26, 2015

    In 1984, a feisty woman by the name of Clara Peller shot to fame when […]

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  • Do You Know What Your Webinar Audiences Want?

    Do You Know What Your Webinar Audiences Want?

    Contributor

    Oct 14, 2015

    The following is a guest post by Ken Molay, President at Webinar Success. It originally […]

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  • How Buyers Select Vendors to Short-List

    How Buyers Select Vendors to Short-List

    Candyce Edelen

    Oct 9, 2015

    I do a lot of buyer persona interviews on behalf of our clients. One area […]

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  • Improve Win Rates with Content Marketing

    Improve Win Rates with Content Marketing

    Candyce Edelen

    Sep 30, 2015

    Last week, I wrote about the problem that “No Decision” losses create for financial technology […]

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  • How to Stop Losing to “No Decision”

    How to Stop Losing to “No Decision”

    Candyce Edelen

    Sep 24, 2015

    Many of our clients are experiencing longer and longer sales cycles, and the longer the […]

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  • Making a Home Where the Buffalo Roam

    Making a Home Where the Buffalo Roam

    Phil Donaldson

    Jul 24, 2015

    Ah, summer. The season where things slow down a bit. Vacations. Summer Fridays. Extended lunches. […]

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  • 6 Tips for Nurturing Existing Customers

    6 Tips for Nurturing Existing Customers

    Candyce Edelen

    Jul 12, 2015

    A Bird in the Hand is Worth Four in the Bush We talk a lot about […]

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