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Financial Services Content Marketing and Content Strategy

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Roadmap to Strategic and Compliant Email Marketing

By Candyce Edelen

Download "The Email Compliance Roadmap," a 46-page reference guide

Email marketing continues to be one of the most effective and cost-efficient tools in the marketer’s toolbox. But strategic and compliant email marketing is not easy. Marketing automation and emerging technologies supporting account-based marketing allow you to make emails far more relevant and personalized. Marketing automation allows you to segment and deliver emails to just the right audience at just the right time.

However, before you experiment with these advanced strategies, it’s important to start with the basics. Here are some steps to help you establish your basic strategy for effective and compliant email marketing.

Email Marketing – Cutting Through the Noise

The average business executive receives hundreds of unsolicited emails every day and is getting very good at blocking unwanted messages. Consequently, mass marketing techniques no longer work. You can’t treat email marketing like a simple numbers game.

For your emails to get noticed, they have to cut through the noise and capture your recipient’s attention. They need to strike a chord based on the recipient’s interests and needs.

Compliant Email Marketing – A Strategic Tool

Email is a strategic tool. When it’s used properly, it can attract and capture attention from an audience that wants to hear your message and take action. But you have to start with that audience. This requires content to attract people who need your company’s services, who want to hear from you, who subscribe to your email program, and who will engage.

Define your target audience. Then, focus on creating content to help you build a relationship with that audience. Your goal is to attract subscribers and get them to open, read, engage, and take action on your offers.

Anti-SPAM Compliance is Critical

Next, it’s important to make sure you’re in compliance with anti-spam laws in the jurisdictions where your recipients are located. Most developed countries have some sort of SPAM legislation. Many require proof of a confirmed opt-in before you start emailing someone.

To help, we’ve just published The Email Compliance Roadmap. This comprehensive e-book will help you think through your approaches for building and maintaining an enthusiastic subscriber list. It provides loads of tips for keeping subscribers engaged. It includes a detailed guide for complying with regional anti-SPAM regulations. And it provides step-by-step instructions for setting up a confirmed opt-in methodology that will satisfy requirements in even the strictest jurisdictions.

Consider this your user guide for compliant email communications. The e-book is loaded with tips and covers these topics in depth:

Building a Subscriber List

  • Attracting and converting subscribers
  • Keeping them engaged
  • Getting recipients to take action with effective CTAs
  • Maximizing your email results

How to Comply with Global Anti-SPAM Rules

  • Implied vs. explicit consent
  • Using double opt-in to obtain explicit consent
  • Managing unsubscribe requests
  • Complying with global anti-spam rules (including details about complying with specific laws in Australia, Canada, European Union, Asia Pacific, Japan, the United Kingdom, and the United States)

Implementing Compliant Email Marketing

  • How to stay out of trouble
  • Choosing between single or double opt-in
  • Setting up a single opt-in workflow
  • Setting up a double opt-in workflow
  • Record-keeping

Click here to register and download the e-book.

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Candyce Edelen
CEO at PropelGrowth
Candyce is the founder and CEO of PropelGrowth. She brings more than twenty years of experience in managing technology companies and has founded four companies prior to PropelGrowth. For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. Now, she helps financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement. Contact Candyce at +1 970-300-2280.
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Filed Under: Content Marketing, PropelGrowth Blog Tagged With: email marketing

About Candyce Edelen

Candyce is the founder and CEO of PropelGrowth. She brings more than twenty years of experience in managing technology companies and has founded four companies prior to PropelGrowth. For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. Now, she helps financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement. Contact Candyce at +1 970-300-2280.

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice
  • Acumatica VARs – Spending Money on Marketing with No Results?

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Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • Coaching With Candyce
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back