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Announcing The TrendSpotters Podcast

By Phil Donaldson

TrendSpotters Podcast Series - Fast Growth Strategy Interviews, hosted by Candyce Edelen

Ch-ch-ch-ch-changes…

Change is the law of life. And those who look only to the past or present are certain to miss the future.
— John F. Kennedy

This year marks the 10th anniversary of PropelGrowth…and my friends, the intervening years have seen a great deal of change! We’ve gone from a sales training focus to that of marketing strategy, sales process facilitation and content marketing. Our focus has always been about helping clients drive growth and improve sales and marketing effectiveness. As we’ve learned more about what works (and what doesn’t), as client needs and capabilities evolve, as marketing best practices have been evolving, as tools have emerged, we’ve evolved to be more effective in helping our clients. 

Looking to the future, we want to continue getting better at helping clients and colleagues drive growth. A few years ago, we had experimented with podcasting. We called it TrendSpotters. That experience taught us a lot.

The TrendSpotters Podcast

Frank, I never thought I’d say this again…I am gettin’ the pig!
— Marvin Boggs (“RED”)

We frequently have significant conversations with business leaders about the increased challenges of getting business done and what they’re doing to propel growth. As we looked for ways to share their insights with you, we thought, “Why not capture those and share them with our audience in a podcast?” So with a renewed vigor (à la Marvin Boggs from the movie “RED”), we’re announcing that next week marks the return of the TrendSpotters podcast!

The purpose of this podcast series will be to identify high growth companies and interview their leaders to get a better sense of how they’re achieving sustainable growth. We’ll also be speaking with key industry thought leaders to surface gems of wisdom that listeners can apply to their own businesses. TrendSpotters will be aimed at CEOs, business owners, heads of marketing, heads of sales and resource-challenged marketing departments who strategize around a complex B2B sales process. Every two weeks, you’ll hear from business leaders about how they’re growing their businesses. Our first guests include experts such as Carlos Hidalgo, Craig Rosenberg (“The Funnelholic”), Amy Guarino, Matt Heinz and Michael Brenner.

The TrendSpotters Mission

Experience without theory is blind, but theory without experience is mere intellectual play.
— Immanuel Kant

Our mission for the podcast will be to present thought-provoking discussions with an edge of practicality. We want to give you takeaways that you can actually use. What we don’t want to do is waste your time with theoretical fluff or ideas that can’t be practically implemented — that just leads to frustration.

Each episode of TrendSpotters will feature an industry practitioner who is in the trenches trying to solve real problems — just like you. We hope that you’ll keep us on the job with comments, suggestions and questions. After all, we’re all in this together.

We’re putting the finishing touches on things and look forward to sharing these insightful conversations with you next week. Sign up to receive notifications of new TrendSpotters episodes and/or provide us with a wish-list of guests and topics:



PropelGrowth Blog - Financial Services Marketing and Content Strategy

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Phil Donaldson
VP, Marketing & Creative at PropelGrowth
Phil Donaldson is VP, Marketing & Creative at PropelGrowth, a financial services marketing and content strategy company. He is responsible for marketing strategy and creative direction. In addition to helping clients achieve marketing success, Phil also enjoys music (listening, playing and composing) as well as a good cup of coffee.
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Latest posts by Phil Donaldson (see all)
  • Happy Holidays and Compassionate New Year
  • Happy Holidays and New Year!
  • Announcing The TrendSpotters Podcast

Filed Under: PropelGrowth Blog

About Phil Donaldson

Phil Donaldson is VP, Marketing & Creative at PropelGrowth, a financial services marketing and content strategy company. He is responsible for marketing strategy and creative direction. In addition to helping clients achieve marketing success, Phil also enjoys music (listening, playing and composing) as well as a good cup of coffee.

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

View LinkedIn profile Follow on Twitter 

Connect With Phil

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Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

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  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back