• Skip to primary navigation
  • Skip to main content
  • Skip to footer

PropelGrowth

Human-to-human social sales training

Menu
  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Close
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
    • PropelGrowth LinkedIn Prospecting Mastery course
    • Close
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Close
    • Close
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Close
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Close
    • The TrendSpotters Podcast Series
    • Close
  • Blog
  • Contact
    • Close

Why You Need a Content Marketing Strategy

By Candyce Edelen

PropelGrowth Blog - Financial Services Marketing

why-you-need-content-strategy-blog

Lots of B2B marketing efforts fail to deliver the expected results, particularly those focused on the financial services industry. Why? Generally, it’s because the marketing team executes on a series of marketing tactics with no integrated strategy.

Do You Need a Content Marketing Strategy Makeover?

Does your team need to take a step back and re-think your strategy? Consider these questions that give a clear indication that your marketing needs as strategic makeover:

  • Does your messaging focus on features or the business problems they solve?
  • Is your messaging consistent and integrated across marketing channels?
  • Are your content, PR, field marketing, social media and corporate communications teams integrated and all using the same strategy?
  • Does your advertising include clear calls to action that link to your content?
  • Can you leverage advertising and PR to help amplify your content?
  • Are you relying on free giveaways and drawings for tech gadgets to attract leads at conferences and events?  (hint – a entry for an iPad drawing is indicating that they want an iPad, not that they’re interested in your solution)
  • Are you sponsoring events and conferences without a clear strategy for following through with leads you gather?
  • Is your social media marketing focused on generating likes and follows instead of business results?

Without a clear marketing strategy, your marketing is less likely to resonate and generate the results you need. Lack of strategy drives up your cost per lead, increases the ratio of unqualified leads, and costs your team credibility in the organization.

Documented Strategies Are More Effective

Content Marketing Institute does annual research on content marketing effectiveness. They find that those companies with a documented content marketing strategy are far more likely to consider themselves effective at content marketing, feel less challenged in producing content that converts, and are better able to justify the budget to be spent on content marketing.

What to Include in the Marketing Strategy

We realize that marketers are often unclear about what to include in a strategy. There are no hard and fast rules. It depends on how mature your content marketing is today, how many marketing tactics you employ, how complex your offerings and sales process, and what your customers need during their buying process.

For companies with complex sales processes, multiple buyer personas and multiple marketing channels, you might find this eBook helpful: “How to Create a Marketing Strategy.” It provides an outline of the components you should consider including to create a comprehensive integrated marketing strategy.

Your Marketing Strategy Is a Living Document

The one truth about marketing is that just when you think you have it all figured out, something changes to throw a wrench in your plans. Your offerings evolve; your company goes through a merger; your customers’ business needs shift; new competitors appear; new channels arise.

Any of these events will necessitate a review and revision of your strategy. At a minimum, we recommend that you evaluate and update the strategy at least annually.

So now it’s your turn. Do you have a content strategy? Is it integrated with the rest of your marketing efforts? Is it written down?

Click the banner below to download our e-book:
Download this free e-book to learn the elements of a solid B2B marketing strategy

  • Author
  • Recent Posts
Connect
Candyce Edelen
CEO at PropelGrowth
Candyce is the founder and CEO of PropelGrowth. She brings more than twenty years of experience in managing technology companies and has founded four companies prior to PropelGrowth. For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. Now, she helps financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement. Contact Candyce at +1 970-300-2280.
Connect
Latest posts by Candyce Edelen (see all)
  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?

Filed Under: Content Marketing, PropelGrowth Blog Tagged With: candyce edelen, content marketing strategy

About Candyce Edelen

Candyce is the founder and CEO of PropelGrowth. She brings more than twenty years of experience in managing technology companies and has founded four companies prior to PropelGrowth. For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. Now, she helps financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement. Contact Candyce at +1 970-300-2280.

Company Profile

PropelGrowth helps companies improve their marketing and sales. We start with in-depth buyer research. Then we develop a marketing and sales strategy and customer-centric messaging. Then we coach your team and help you execute on the strategy by developing thought leadership programs, content for every stage in the buying process, sales collateral, and tools to help buyers buy.

Figure out why and how your buyers buy

Develop a customer-centric marketing strategy

Get coaching from a senior marketing strategist

Recent Posts

  • 4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting
  • The Reality of Cold Calling for B2B Sales
  • Can Inbound Marketing Generate Enough Leads?
  • How to Fill Your Sales Pipeline Using LinkedIn for Prospecting
  • Tips from 8 ERP Resellers on How to Leapfrog Your Competition​
  • How to Win 74% of Your ERP Deals
  • Buyer Persona Research, the Key to Niche Marketing
  • 8 Ways a Niche Strategy Improves the Value of Your Practice

Connect With Candyce

View LinkedIn profile Follow on Twitter 

Connect With Phil

View LinkedIn profile Follow on Twitter 

Company Address

3209 Glacier Creek Drive
Ft. Collins, CO 80524
+1 970.300.2280

  • Home
  • Who We Are
  • What We Do
  • Who We Do It For
  • Resources
  • Blog
  • Contact
  • Search

Copyright © 2022 PropelGrowth LLC · Designed by Phil Donaldson

  • Home
  • Who We Are
    • Why PropelGrowth?
    • Management Team
    • Acumatica Marketing Team
    • Privacy Policy
    • Back
  • What We Do
    • Marketing Strategy
      • Buyer Personas
      • Strategy Development
      • Acumatica Partner Marketing
      • Integrating PR
      • Creative Design
      • Back
    • Marketing Programs
      • Content Marketing for the Buying Process
      • Content Marketing Programs
      • Thought Leadership In The Buying Process
      • Thought Leadership Programs
      • Lead Generation and Lead Nurturing
      • LinkedIn Sales Prospecting
      • Marketing Coaching Program
      • Back
    • Marketing Content
      • Marketing Automation
      • Email Marketing
      • Website Content
      • Blogging and Article Marketing
      • Case Studies
      • White Papers and E-books
      • Research Studies
      • Live and Online Events
      • Back
    • LinkedIn LeadGen Master Class
    • Back
  • Who We Do It For
    • Who We Serve
    • Client Case Studies
      • What This CEO Learned From Buyer Persona Research Transformed Her Company
      • Back
    • Back
  • Resources
    • Sales Resources
      • Solving the No Decision Problem
      • Back
    • Marketing Resources
      • B2B Lead Conversion Rates
      • Back
    • The TrendSpotters Podcast Series
    • Back
  • Blog
  • Contact
  • Search
    • Back